Swift-Week is Blank Space's community activation program, designed to transform your entire market into an Eras-inspired experience in the days leading up to the show. We partner with local businesses and community spaces to create a week of programming that gets the whole city talking.

Every activation is tailored to the business and the community it serves. Some partners host Eras-inspired menus for the full week. Others open their doors for friendship bracelet making stations, photo opportunities, and temporary tattoo booths. Dance studios offer choreography classes taught by our own cast. Every activation builds toward the same moment: show night, with an audience that has already been living the experience for days.

The result is something no advertisement can replicate. Organic social media posts from local businesses and their customers. Word of mouth that spreads through the community on its own. An audience that arrives at your venue already emotionally invested in the show they are about to see.